Facebook adds definition: Facebook ads are web ads that are made and posted in the Facebook network to be specifically targeted for its users to be more specific about its contents. In this case, Facebook reaction ads are more common compared to other kinds of ads. This kind of ad lets you react to what your friends have to say about your products or services. For instance, a certain ad might have a photo or image of your product. If one of your friends says that your product looks cool, he/she will surely share it with his/her friends. On the other hand, if your friend says your service or product is useless, she/he will not share it.
There are several types of ads in Facebook ads, which are in general classified under the different types of advertising. In this regard, it has been noticed that display ads are the most used by internet marketers. These ads appear in the right sidebar when a user logs in to the Facebook. It also appears on the profile page showing the complete profile including one’s latest activities.
Display ads differ from other kinds of ads in that they are more targeted and hence, are better at delivering the intended message. Another major advantage of using this kind of internet marketing tool is that you are able to choose the type of audiences you want to target. You can easily target teenagers, adults, women etc. However, you will need to take care that your content and the images in your Facebook ads are appropriate and non-offensive.
Video ads, audio ads, image ads and text ads can also be used. As far as audio ads are concerned, marketers can use voice recording clips to further advertise their product. Audio ads can be sent through email and SMS to the target market. Meanwhile, image ads can be displayed as a picture or small thumbnails on the right hand side of a user’s profile page.
Text ad types include links and banners that will direct interested parties to the advertiser’s website. Social media marketing experts advise internet marketers to not ignore banner ads since they work fast and can cost less. For your business is that you should choose your banner ads wisely. These ads work better with image ads. They will not only grab attention but will also compel the user to click on it.
The ads manager tool in Facebook allows you to keep track of all your different ad campaigns. This includes the number of clicks made on each of your ads, the number of impressions and the number of subscribers you have who have clicked on your ads. With the help of the ads manager tool, marketers can estimate the return on investment made in ad campaigns.
One of the most important advertising benefits of Facebook is that it allows marketers to reach a larger audience than usual. Facebook boasts of over 500 million users worldwide. These viewers have great attention spans and are very likely to stick around on your site for a while. It also allows you to target specific audiences based on demographics such as age, sex and location. Marketers can choose from a wide range of demographic groups such as age, location, income level and interests.
Another one of the important benefits of advertising for your business is that it allows you to connect with your customers in an engaging way. Users can easily connect with businesses through the use of Facebook messaging system which is integrated with the ad types. In this way, the users can communicate with businesses through written comments, messages or posts. Since this form of advertising benefits of Facebook is that it allows you to connect with your consumers, you are more likely to attract them. You can also respond to their queries or react to their comments.