Facebook marketing is a potent platform which provides a huge range of highly relevant, high quality ads, links and interactive posts, enabling brands to place their products and services front and centre in front of the millions of users worldwide. This has created an ‘unstoppable’ trend for businesses looking to market online. However, whilst it is clear that this type of marketing works, many marketers struggle to make the most of it, and are ineffective at best. In this article we will look at some key tips to help you grow your Facebook marketing campaign and ensure that you get the maximum bang for your buck.
Before you can start to really maximize your Facebook marketing, you need to understand the three main formats that this platform allows you to choose from. These are the pay per click (PPC) format, the banner format and the widget format. Each one has its own advantages and disadvantages. PPC, for example, is great for attracting large volumes of traffic as the ads are typically focused on the search term or keywords that are being searched for. A great benefit of PPC advertising is the fact that you can bid on keywords and have the ads show up on the right side of the search results, making them instantly visible to all those who are searching for the keyword or terms.
However, whilst this is a good way to attract a large number of visitors, it is also the most expensive. So if you want to increase traffic and conversions, it’s better to look towards the other two Facebook marketing channels. The first is the email marketing channel. With this method you can build your brand’s relationship with your audience and target a specific group of people. You can also target your ads based on the demographics of your audience and you can use these ads to promote other things as well.
Facebook’s other marketing channels are a bit more flexible in how you can market to your audience. The main formats are the Like, Share and Appreciate forms. In the Like form, you can let your audience know that you like their content, post it on Facebook and encourage your friends to do the same. It’s a highly targeted form of communication as you only want to post content that is of relevance to your audience. On the Share and Appreciate form, you can acknowledge other’s content and encourage your friends to do the same. It’s an excellent way to generate traffic and highly targeted paid traffic to your website or blog.
One other way of generating highly targeted paid ads via Facebook is by creating ads in the form of sponsored stories. This is where you create ads that are highly relevant to your audience, focusing on the things that your audience would be interested in. For instance, if you own a travel company, you can create an ad that promotes the discounts and offers that you can give to travellers. Similarly, if you run an IT business, you can create an ad that encourages people to join an IT online community. When you use these Facebook marketing techniques, you ensure that the people who click on the ad are interested in the kind of service or product that you are offering and are not just random visitors.
Email marketing through Facebook has some limitations as it is currently not possible to automate the process. However, if you can find an appropriate partner, it can greatly improve your email marketing results and increase the number of leads generated through the email marketing channels. One example of such an organization is the Google Analytics for Facebook project, which integrates all of the analytics features of Facebook with the data provided by Google.
Facebook campaigns can also be automated. This is possible if you have an official page for your company or organization, or a page dedicated to your brand. Since users based in countries such as India are largely new in the internet industry, you will need to focus mainly on local search to generate leads and increase sales. You can focus your Facebook campaigns on these users based on their interest in your products, target industries or certain areas where you have tie-ups.
The key to making Facebook ads profitable is getting them onto as many eyeballs as possible and ensuring that they generate significant engagement or interest from your potential customers. However, this requires that you pay close attention to the demographics of your audience and the kind of ads that appeal most to them. For instance, if your target audience is comprised of young men, it may not make sense to advertise on Facebook for teenagers since a large chunk of them will not be interested in your products or services. Similarly, if you are advertising on Facebook for seniors, only those who are in their late thirties or early forties will be interested in buying products and engaging in transactions. By closely monitoring the likes and dislikes of your potential audience, you can fine tune the kinds of ads to generate greater revenues from these users. You can also get help from outside organizations such as ad agencies to help boost your revenue by creating more effective ads and targeting more prospective buyers.