Social network marketing, also called SMM, is a set of evolving terms which are utilized to describe different kinds of internet marketing strategies. These include search engine marketing, which is the promotion of products and services by means of popular search engines like Google. It is one of the most important marketing channels that have recently experienced a lot of changes in terms of their strategy. Another popular strategy includes e-marketing, which uses electronic media to promote products and services. In addition, these days a lot of involves pay per click (PPC) campaigns. All of them are essential components of any effective internet marketing strategy, but what exactly are they?
Facebook Ads is one of the easiest ways for your business to get started with SMM campaigns. This type of campaign can generate profits by allowing you to directly market to a target audience. The concept of this ad platform is fairly simple: when you place your ad, you can expect for it to reach a lot of people, most of whom may not convert into actual sales transactions.
How does this work? With Facebook ads you have the power to drive traffic to your website through your chosen social network. You will be able to reach people who already find your products and/or services interesting or useful. They may share your content with their contacts, or forward it to their friends. All these actions will lead them to reach out to your brand via the many channels provided by Facebook ads.
So how do you make money with ads? In short, you should attract qualified buyers. There are basically two options that you can choose from to target your market – pay per click (PPC) and organic search results. To optimize your Facebook ads for either option, you will need to study the differences between each of these two strategies. Organic search results provide a wide range of potential customers for your brand; PPC, on the other hand, narrows down your target audience. Here are the basic steps that you can follow to improve your Facebook ads’ conversion rate:
Understand your target audience. In Facebook ads, the number of clicks to your ads depends largely on the demographics used to create them. If your audience is made up of mostly female adults or if they have common interests like watching sports, then PPC ads may prove more effective than Facebook ads targeted to such groups. Understand your audience and work best for them.
Follow a proven strategy. Test different advertising formats and opt for the one that brings in more click-throughs and converts better. A deep dive campaign will cost more, but it will also give you greater scope for research as you can gather valuable data on what works and what doesn’t through detailed analysis. Through testing and collecting data, you can fine tune your campaigns to better reach your goals.
Know your target market. You must know who you are aiming your ads at. Your target audience includes people with common interests and who are likely to purchase your product or service. For Facebook advertising, you should understand your audience so better choose the demographics to focus on.
Enhance your ads. Enhance your Facebook advertisements through relevant and compelling headlines and images. Use image search to find images related to your keywords that will most likely attract clicks and conversions. Optimize your ads further by including call to action button to encourage viewers to click through to your website. This will help you gain more exposure for your products and services.