Today, it is easier than ever to place YouTube ads on your website. YouTube is one of the most visited sites in the entire world. There are many different ways that people use YouTube and you can capitalize on this site by placing an ad on YouTube. These are some simple steps that you should take to get started with YouTube advertising for your online business.
The first step to taking advantage of YouTube is to link Google AdWords to your YouTube account. To do this, simply log into your Google AdWords account (either Client Center if you are an organization or AdWords if you are an individual). From the Account home page, click on “Advertising Campaigns” and then click on “YouTube”.
You should see a page that has multiple tabs. On the upper tab, click on “youtube-advertising”. This will take you to a new page where you can choose which platform you would like to place your YouTube ads. If you have not already signed up for Google AdWords, this step is critical and you should not skip it.
In order to maximize your advertising opportunities with YouTube, you want to find the best possible placement for your ads. Since YouTube is owned by Google, you can rest assured that they have tested and optimized video content for the most popular search engines. Because of this, videos that are ranked highly within the most popular search engines such as Google, MSN and Yahoo! are going to be visible to millions of people who are searching for the type of products and services that you provide.
If you prefer to place your YouTube ads in a specific location on your website, there are a few different ways that you can do it. Some webmasters have created unique website widgets that display a YouTube ad on their pages. Other sites have the ability to have the YouTube ad replace the normal “overlay ads” that are seen on a number of pages of a website. Lastly, some webmasters have the option to display non-skippable instream ads within their sidebar.
If you want to get the most bang for your buck when you’re creating or updating your online marketing campaigns, the in-stream ad option is definitely one of the best and easiest ways to go. First, you’ll discover that the best placement of your trueview ads is actually located at the top of the right-hand sidebar. This means that when somebody searches for a particular product or service, they are more likely to see your advertisements. In addition, YouTube’s video search results feature puts YouTube ad units at the top of the list of results, so even if someone doesn’t look through the search engine results they are still more likely to see your ads than other videos.
The second major benefit of this type of advertisement campaign is that it allows you to advertise to your audience at a more personalized frequency. YouTube boasts over one billion people who use the site, and the amount of traffic that the site receives is continuously growing. Due to this massive audience, you will find that you are able to target a very specific demographic of consumers with your advertising. This ensures that you don’t alienate your demographic and cause potential customers to overlook your advertisements completely.
The final major benefit of this type of advertising campaign is the ease of creation. YouTube offers several different advertising formats that you can use in order to create the impact that you desire. YouTube advertising campaigns are simple to create, easy to maintain, highly customizable, and offer an incredible variety of benefits to all marketers. With all these benefits in play, YouTube is one of the most successful online marketing venues today.